3 Easy Ways to Help New Customers Find Your Laundromat
With almost 30,000 coin laundry facilities in the United States, customers have a lot of options — especially when they live in larger cities like Denver, Albuquerque, or El Paso. It’s easy for your laundromat to get lost in a sea of other coin laundry businesses. When it’s time to do laundry, how can you be sure that new customers can easily find your laundromat? We’ve got some tips.
Get new signage.
With the majority of laundromat customers living within a mile or two of your laundromat location, your signage is important. Updating your sign to something colorful, bold, and representative of your brand will help grab attention and set your building apart from others in the area, rather than fade into the background. Make sure your laundromat is clearly marked so new customers can easily spot your laundromat and help draw in foot traffic.
Improve your local listings and website.
The use of “near me” in search queries, as well as other locally-phrased searches, have continued to increase over the years. As more people are turning to their smartphones and computers to figure out what businesses offer the services and products they need, it’s more important than ever that laundromats take charge of, monitor, and optimize local listings, such as Google My Business. Make sure key details like your address, hours, and contact information are up-to-date so it’s easy for customers to find you when searching online. You’ll also want to make sure your website is up-to-date and optimized with this locally-focused information as well.
Join local organizations and groups.
Not only are local small business organizations, community groups, and chamber of commerce networks a great way to meet other business owners and give back to the community, they’re also great when it comes to helping people find your laundromat business. Many of these groups have online directories, member lists, and contacts that community members turn to when they need recommendations or insights regarding a business in the area.
If you’re ready to take your laundromat to the next level, the experts at Martin-Ray Laundry Systems are here to help. With ongoing business support, the latest commercial laundry equipment, and top-notch maintenance and support, we’ll help your business stand out from the crowd.